TATA said it themselves. They are officially back in South Africa! With the recent launch of the TATA Curvv, Punch, Harrier, and Tiago, the brand is striking a new pose on the streets of Mzanzi.
When we look at the Curvv in particular, it’s clear that this vehicle isn’t just another addition to the lineup; it’s a bold statement from TATA Motors, signalling a new era of style, technology, and aspirational design for the brand in the local market.
TATA has been a trusted name for reliability and affordability for years, with popular models like the compact Tiago hatchback and the surprisingly spacious Punch crossover. These cars have carved out a niche by offering practical, budget-friendly motoring.
The Curvv, however, is a different beast. It steps into a more premium and style-conscious market segment. It now sits alongside the formidable Harrier SUV, offering a more dynamic and futuristic alternative.
A design that turns heads
The most immediate and striking feature of the new TATA Curvv is its coupe-SUV design. The Curvv’s sloping roofline and aerodynamic silhouette make it a true head-turner in a segment dominated by traditional, boxy SUVs. It’s a design language that feels both modern and sophisticated, a clear departure from TATA’s previous offerings.
The car features a connected LED light bar that runs across the front and rear, giving it a distinct and premium road presence. Flush door handles and bold, black wheel arches complete the look, contributing to an overall aesthetic that feels inspired by more expensive European marques.
Tech and comfort inside
The interior is where the Curvv truly shines. TATA has equipped this vehicle with a suite of features that punch well above its price point. At the heart of the dashboard is a large 12.3-inch touchscreen infotainment system, compatible with wireless Apple CarPlay and Android Auto.
A fully digital instrument cluster provides a sleek, modern interface for the driver. For added luxury, higher-spec models come with a voice-activated panoramic sunroof, ventilated front seats, and a premium JBL sound system.
The cabin is spacious for both front and rear passengers, and the 500-litre boot space is surprisingly generous despite the coupe-style roof.
Performance and safety
Under the hood, the Curvv is powered by a lively 1.2-litre turbocharged petrol engine. This motor delivers 88 kW and 170 Nm of torque, which is more than enough for navigating both city traffic and open highways. It is available with a 6-speed manual or a 7-speed dual-clutch automatic transmission, offering a smooth and engaging driving experience.
TATA has a well-earned reputation for prioritising safety; the Curvv is no exception. It has been awarded a 5-star safety rating and comes equipped with a comprehensive list of safety features, including six airbags, electronic stability control, and a 360-degree camera with parking sensors. This commitment to safety provides valuable peace of mind for South African buyers.
Our verdict
The TATA Curvv represents a significant step forward for the brand. It successfully merges modern style and high-end technology with TATA’s core values of safety and reliability. For South African buyers looking for a stylish, well-equipped, and value-for-money crossover, the new TATA Curvv is a compelling new option that demands attention.
It’s a clear signal that TATA is no longer just about affordable cars; it’s about providing a premium experience that is accessible to a wider market.
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